Founded in Geelong in 2012 by Jac, Project Ten began with one oversized tote and a mission to make everyday essentials that blend style with practicality. What started as a solo venture has grown into a family-run business creating colourful, recycled bags designed to brighten your day. With thoughtfully made sizes for every use - from the beach to the market - Project Ten is all about making life easier, more organised, and a little more fun.